PDD Holdings Deploys AI to Combat Greeting Card Copyright Infringement on Temu Platform
PDD Holdings, owner of e-commerce giant Temu, is implementing an AI-driven 'whack-a-mole' system to address rampant copyright infringement in greeting card designs. The MOVE follows pressure from the Greeting Card Association after independent designers reported thousands in lost sales due to stolen artwork reappearing on the platform.
The new takedown process uses AI to register original designs as protected intellectual property, automatically blocking unauthorized uploads. While PDD calls IP protection a 'top priority,' designers describe the current enforcement as ineffective—removed designs often resurface within days.
Shares in PDD Holdings ROSE despite the operational shift, suggesting investor confidence in the company's ability to balance growth with copyright compliance. The specialized system marks a targeted approach to IP enforcement in the digital marketplace.
